UCare needed to stand out in a category filled with generic sameness. By emphasizing their grassroots, people-powered hustle (featuring real employees), we developed a unique approach to differentiate them from much bigger national insurance companies with much bigger pockets.

Results: UCare rose from the #4 Medicare Advantage plan in the state to #1. The campaign helped grow Medicare enrollments from 71,564 to 114,383 over six years.