I worked out at The Shed. They wanted a social media campaign to boost attendance and sign-ups. All for very little money. So we did the #sweatbeardchallenge. For very, very little money. Not only did we play the roles of co-directors and photographers, we were also extras and craft service for the day.

Results: 100 people took the challenge and sales rose 17 percent over the previous September.

The Shed

Social #sweatbeardchallenge

Recognition: International Advertising Best Small Business Social Media Campaign

Team: Melissa Tresidder CD/AD, Charlie Tournat CD/CW

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