NoDoz is 200mg of pure caffeine. What it wasn’t is top of mind. We relaunched this forgotten brand through targeted social media, positioning NoDoz as 200mg of whatever it is you need to conquer your day — grit, determination, breakthroughs or beastmode. Along with entertaining and motivational posts, we incorporated comparison and educational messages, as well as influencer partnerships. We also created our own “After Hours” video series featuring local side hustles.

Results: Retail sales grew by 25%, sales on Amazon by 58%.