NoDoz is 200mg of pure caffeine. What it wasn’t is top of mind. We relaunched a forgotten brand through targeted social media, positioning NoDoz as 200mg of whatever it is you need to conquer your day — grit, determination, breakthroughs or beastmode. Along with entertaining and motivational posts, we sprinkled in comparison and educational messages plus a few influencer programs. We also created our own “After Hours” video series featuring local side hustles.

Results: Retail sales grew by 25%, sales on Amazon by 58%.