I read a story in the NYT about DeBeers and blood diamonds, something I'd never heard of. I was horrified. We created these posters in one week and blindly sent them to Amnesty International. They were incredible, agreeing to run our work and involve us in the campaign to pressure Congress into passing a law banning blood diamonds.

Results: Congress passed the law.

Amnesty International

Recognition: Communication Arts, The One Show

Team: Melissa Tresidder AD, Vince Beggin CW

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